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☆ Shopify has poached at least two dozen employees from Salesforce as it pushes into enterprise e-commerce
▼ + stars: | 2024-04-04 | by ( Madeline Stone | ) www.businessinsider.com time to read: +9 min

Holly Dresden joined Shopify as head of enterprise merchant success in December after six years with Salesforce Commerce Cloud. Evan AgostiniAs it moves further into enterprise, Shopify hasn't always been subtle about zeroing in on Salesforce as a competitor. It recently launched a webpage comparing its platform with Salesforce Commerce Cloud, encouraging merchants to "join the mass migration" of brands moving from Salesforce to Shopify. But winning over enterprise retailers requires a different approach, and it's one where Salesforce has more years of experience than Shopify. Talking the enterprise talkPoaching employees from Salesforce isn't the only way Shopify has made an effort to win over enterprise customers.

Persons: —, Shopify, Kal Stephen, Holly Dresden, Everlane, Marc Benioff, Evan Agostini, hasn't, Michael Affronti, we've, Affronti, Shopify's, Salesforce, We've, It's, Rick Watson, Watson, Demandware, Oppenheimer, Ken Wong, Wong, Harley Finkelstein Organizations: Service, Salesforce Commerce, Business, Salesforce, Adobe, SAP, Mattel, Commerce, RMW Commerce Consulting, Accenture, IDC, Manhattan Associates Locations: Salesforce, Demandware

☆ TikTok's new app store signals its goal to be an e-commerce platform that relies less on established players like Shopify
▼ + stars: | 2023-09-13 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

TikTok Shop, the social media app's e-commerce platform, officially came out of beta in the US on Tuesday. TikTok Shop is meant to be an end-to-end shopping destination, with in-feed and live video shopping, a dedicated shop tab in the TikTok app, an affiliate marketing program, and in-app checkout. TikTok's app store filters apps according to a seller's current e-commerce platform, including Shopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, and Amazon. Being on TikTok's app store also helps third-party software providers get discovered by sellers who might want to use their products. "We love an app store because the app store is saying: this is a trustworthy provider," Hallock said.

Persons: TikTok, Rick Watson, Watson, Anne Hallock, Hallock Organizations: Shop, RMW Commerce Consulting, Partners, TikTok Locations: Salesforce

☆ Klaviyo files to go public in latest sign of life for IPO market
▼ + stars: | 2023-08-25 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com time to read: +2 min

Data and marketing automation company Klaviyo on Friday became the latest tech company to try to join the public markets. Klaviyo follows grocery-delivery service Instacart's long-awaited IPO filing, also submitted on Friday. Founded in 2012, Klaviyo helps companies store user data and build profiles on them to send targeted marketing via email, text messages and other channels. Klaviyo also has a partnership with Shopify where it is the "recommended email solution" for members of its Shopify Plus program. Klaviyo said it had more than 130,000 customers as of June 30, compared to 105,000 customers a year ago.

Persons: Klaviyo, Japan's SoftBank, Adobe's Magento Organizations: New York Stock Exchange, Securities and Exchange Commission, Klaviyo's, Shopify

☆ Slack CEO Butterfield to depart next month
▼ + stars: | 2022-12-05 | by ( ) www.reuters.com time to read: +1 min

Dec 5 (Reuters) - Slack Chief Executive Officer Stewart Butterfield plans to leave the workplace messaging platform in January, parent company Salesforce Inc (CRM.N) said on Monday. Lidiane Jones, who is the senior vice-president of product management for Salesforce Commerce Cloud, will take over as CEO of Slack, a company spokesperson said. Salesforce had acquired Slack last year in a nearly $28 billion deal following a massive bet that Slack's workplace app will become popular for collaborations within and between companies. Last week, Salesforce stock tumbled after co-CEO Bret Taylor's sudden exit caught Wall Street off guard and raised concerns about the merit in having two leaders. read moreReporting by Eva Mathews in Bengaluru; Editing by Sherry Jacob-PhillipsOur Standards: The Thomson Reuters Trust Principles.

☆ Salesforce's new marketplace wants to make it easier for companies to integrate carbon credits into their climate-action strategies
▼ + stars: | 2022-12-01 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +5 min

Salesforce has a new marketplace for carbon credits, also known as carbon offsets. Companies can use their carbon credits on projects designed to help alleviate the climate crisis. Carbon credits as product stock-keeping units require a set of unique attributes that weren't available in the out-of-the-box product. Buyers on Net Zero Marketplace must commit to buy carbon credits as part of a comprehensive climate-action strategy — not as a substitute for absolute reductions. Providers of carbon credits don't always have the traditional sales and marketing tool kits needed to successfully bring credits to the market.

☆ Ordergroove just raised $100 million to help online retailers grow subscribers as repeat customers offer a lifeline amid an unstable economy
▼ + stars: | 2022-11-10 | by ( Madeline Stone | ) www.businessinsider.com time to read: +5 min

Ordergroove makes software that brands and retailers use to sell their products via subscriptions. Ordergroove helps brands build long-term rapport with customers through subscriptions and memberships. "When I started Ordergroove, there were three retailers at the time doing subscriptions: Amazon, QVC, and Petco," Alvo said. 'We just want our customers to be successful'The needs of Ordergroove's customers have changed in recent decades. Recharge similarly sells subscription management software and has raised $277 million in venture funding since it was founded in 2014.

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